EATALY SMERALDO (SPONSORED), Ground Floor - Fruit And Vegetables Ice Cream Pastries Pizza Alla Pala

The moment you enter, look up and admire the posters of the most famous artists who have performed in Teatro Smeraldo.

Immediately on your right is the information desk, where we provide visitors with everything they need to know about Eataly: the products, the restaurants, and the layout of the place.

Just beyond the cash registers, you’ll find a huge market, lit by the splendid natural light of Milan. You’ll see the fruit and vegetable section, as well as all sorts of items such as breadsticks, sauces, drinks, pasta, rice, cookies, cakes and chocolates, and savory and sweet specialties.

The vegetable market is run by Ortobra group, and sells a full range of seasonal fruits and vegetables grown in Italy. Ortobra is completely different from a traditional greengrocer, and is a highly ambitious project that selects the best kinds of fruits and vegetables and sells them at sustainable prices, providing customers with the history and particular features of the produce and following the “good, clean and fair” principle. Above all, this section seeks to offer customers top-quality produce from small farmers from all over Italy, selecting them over large-scale, standardized fruit and vegetable companies....