EATALY SMERALDO (SPONSORED), Introduction - History

Hi, my name’s Jill, and along with MyWoWo, I’d like to welcome you to Eataly Smeraldo in Piazza XXV Aprile in Milan.

Before we begin our tour of this splendid location, let me tell you a little bit about the history of Eataly.

The first Eataly opened in Turin in 2007, thanks to our founder, Oscar Farinetti, who came up with the idea of bringing together all the best Italian food and wine under one roof: a place to find outstanding Italian specialties from small-scale producers who focus on quality and still work with artisan methods.

The three fundamental concepts that all Eataly stores share are: eat, shop and learn. In every Eataly, visitors can eat at a variety of restaurants, shop in a large marketplace for the finest Italian produce, and learn the secrets of cooking by taking part in various courses.

One of the aims of every Eataly is to breathe new life into forgotten, abandoned places. They’ve been set up in renovated buildings, sometimes in cities’ outlying neighborhoods, which are refurbished and given the chance to shine once again. Each Eataly is dedicated to a particular theme, and one example is Eataly Smeraldo, which you’re about to visit!...