AMEYA YOKOCHO MARKET, Ameya Yokocho Market

Hi, my name’s Jill, and I’m your personal guide. Along with MyWoWo, I’d like to welcome you to one of the Wonders of the World: Ameya-Yokocho.

Located in the Taito neighborhood, the long Ameya-Yokocho street is one of the best-known, popular shopping streets in Tokyo, with over 400 shops of all kinds attracting around 100,000 people every day. If you’re looking for a frenzied shopping experience, Ameya-Yokocho is the place for you!

Commonly known as Ameyoko, the street’s official name is Ameyoko Shopping Federation Association. There are two theories on the etymology of the name Ameya. One is that it comes from the word for “candy store”, because in the early post-war years, when sugar was difficult to come by in Japan, the street was lined with candy shops. The second theory is that Ameya is a reference to America, because after the war, surplus US Army goods were sold here....